Tuesday, December 8, 2009
I Keep Shopping at Myer... Why?
I shop at Myer occasionally, but my last couple of trips there have really made me wonder why I bother...
One day I was inspired to go to the Myer cosmetics department. And proceeded to spend a bit too much on my new discovery - Bloom makeup. I went over to the Bloom section, picked out the things I wanted and then went to find somewhere to pay for them. I spent the next 10 minutes (and I'm not exaggerating) standing at various cash registers, trying to make eye contact with staff members and eventually went to the nearest brand-name counter and said, "I just want to pay for these; can you help me?!" - although the silly cow had seen me standing there; she was looking rather bored at her counter and avoided making eye contact with me. Anyway.
The time before that, I took my sunglasses in to be fixed, as I had bought them at Myer. I waited 20 minutes to be served. The lady who eventually served me - and I don't blame her at all; in fact, she is the mother of a girl I was friends with at primary school, has worked at Myer for 25 years and was leaving that week because she was so sick of the way she was treated - was the sole person working in three sections: jewellery, handbags and sunglasses. This was during a sale. She was, of course, racing around like a chook missing a certain part of its anatomy. I asked her if it was always like that or if they were under-staffed that day. Nope, it's always like that, she told me.
Myer seems to think they have a focus on customer service.
I don't think that's coming across and I'm not even a demanding customer. I don't want them to serve me as soon as I walk through the doors. I don't expect personal service. I just want someone to take my money.
Interestingly, they seem to be growing. One would assume the growth is despite this seeming lack of service, not because of it. I wonder why. Oh, hang on, maybe it's because people like me keep shopping there, rather than 'boycotting' it and demanding a better level of service.
Posted at 9:00 PM